UTM tag is a generator of links for card installation. You can create a link for any type of source.
The main purpose of UTM tags is to collect statistics and to understand where your customers get to know about your loyalty program.
It’s easy to create a UTM link:
Go to the card’s section in your dashboard
Click on the promotion (card) you need
Then click on the “Edit” button
Go to the "Settings" subsection and scroll down to UTM
In the "Source Name" field enter a name (for example, any social media that you have or a partner who can advertise you)
Click on the "Add a link with UTM tag" button
After that, the link will be generated automatically. You just need to copy the link or download the QR code to place it in the right source.
READY!